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In May 2007, Mac's introduced a controversial advertising campaign for their new WTF Froster beverage. Targeting primarily net savvy teenage boys, the campaign includes posters and a series of viral internet video ads. The controversy stems from the use of the WTF internet slang acronym ("what the fuck"), a poster of a nun and goat bowing in the presence of a cup of WTF and video ads portraying sexual innuendo and bizarre or questionable conduct. In response Mac's has pulled the more controversial ads and has stated that it intended WTF to refer to "What's the flavour?"

(It is likely because of that yank that I cannot find the one featuring the nun and a goat).

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